Below are some sources for existing photography that can help you complete the picture.
Remember to credit the image creator or source when appropriate. If you’ve purchased the full rights to an image, a credit may not be necessary. However, if you have any doubt, include the attribution.
Put the credit in the caption field, as shown in this example (recommended format is Photo: Source Name). The image credit may follow a descriptive caption.
WashU Med photos
The School of Medicine photo collection on Photoshelter is accessible via WUSTL Key. For assistance contact Theresa Howard at email@example.com.
Web-friendly photos curated by WashU Med designers are also available, already sized and optimized for the WashU Web Theme.
Third-party photo sources
Use School of Medicine imagery when possible. When you’re out of on-campus options, try the external photo sources below.
Commercial stock photos
Stock photography companies offer high-quality, rights-managed photos. Choose stock photos that can accurately substitute for actual depictions of your group’s activities. Your business unit must assume the responsibility of all required fees and licensing agreements.
US government websites provide scores of downloadable medical- and science-themed images. Most images are freely available for use, with proper credit, unless otherwise noted.
Copyright owners may make their images available free of charge with varying degrees of rights for use (i.e., “some rights reserved”). The world standard for this model is Creative Commons (CC), which facilitates distribution of images with specific usage and attribution stipulations.
- Wikimedia Commons, a collection of freely usable media files
- Smithsonian Open Access, featuring millions of high-resolution images from across its collections
- Flickr Creative Commons images, with information about attribution and use
- Free Image Resources, including information about attribution and usage requirements (LinkedIn, 2020)
- 15 open source image resources (Global Digital Citizen Foundation, January 2018)
If you use open source photos, take care to follow licensing conditions and give credit, following the CC best practices for attributing images.
Millions of images are a search away, but many are protected by copyright. Research an image’s origins thoroughly before use, and do not publish an image in print or on the web if you have not obtained permission for its use.
Photos and copyright
The complexities of intellectual property rights are best avoided by using original School of Medicine photos. Even School of Medicine images, if published in scientific journals, may be subject to a particular journal’s licensing restrictions.
Do not use any images without first securing all necessary rights, permissions and licensing agreements. Note that copyright law pertains differently to educational classroom use than it does to general distribution and publication.
Your project’s visual needs may also warrant using graphical icons, which can quickly communicate a concept and draw attention to important content. Check the icon library for WashU-branded files available in multiple formats for print and digital use, as well as guidelines for creating new icons.