Every successful project starts by carefully defining what you’re trying to achieve. That’s why we start projects with lots of questions about the goals of your request.

Related resource

Project Brief Template

The WashU Medicine Marketing & Communications team uses a brief for projects large and small. Whether you are partnering with our office on a project, working internally, or engaging a vendor, we recommend using a project brief with your stakeholders and collaborators. This will get everyone in alignment from the start, so there are fewer surprises along the way.

Please fill out this form to help us understand what your group wants to accomplish. Then we can work with you to develop smart, targeted solutions that get the job done.

Consultations and strategic marketing
What would you like help with?
What are your goals for this project or plan? Please list goals as desired outcomes.
Ex: Increase fellowship program applications; Attract more diverse applicants; Increase donations from grateful patients; Overcome misperceptions about our program; Raise program’s reputation among residency directors
Who, specifically, are you trying to reach?
Ex: prospective residents, researchers at peer institutions, business managers, community leaders, patients, donors
If yes, we’ll notify the Faculty Practice Plan of your project as well.
If there are any constraints on your timeline, please explain.

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