You have the message. We have the tools.

Our resources will arm you with the tools and knowledge to meet best practice standards while reinforcing the WashU Medicine brand.

Keep scrolling to see quick resources or find guidance by type of project.

Resources under review

New resources with WashU Medicine branding are being developed. You can use legacy-branded templates in the short-term, but items for broad distribution should be discussed with the Brand & Marketing team to find the most effective interim solution.

About the upcoming WashU Medicine brand launch »

Contact the Brand & Marketing team with questions »


Find guidance for every project.

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Acronym Guide

Acronym Guide

Decode the many, many lettered abbreviations for the centers, offices, degrees and buildings of WashU Med.

Brochure Template

Brochure Template

Easily create a WashU branded tri-fold brochure using this six-panel template.

Business Cards & Letterhead

Business Cards & Letterhead

Order WashU Medicine branded stationery from our preferred vendor.

Diversity & Inclusion: “WE WELCOME” Posters & Graphics

Diversity & Inclusion: “WE WELCOME” Posters & Graphics

Post this sign on your website or in your campus or clinical space to affirm that all are welcome here.

Download Logo Sets

Download Logo Sets

Find School of Medicine and Washington University Physicians logos and usage guidelines.

Editorial Style Guide

Editorial Style Guide

Check the official styles for abbreviations, punctuation, citations, titles and more.

Email Signatures

Email Signatures

Including an automatic signature on all of your emails is polite, it’s helpful, and it’s easy to set and forget. 

Endorsements, Commercial Use of University Names and Symbols

Endorsements, Commercial Use of University Names and Symbols

When and how third parties can use the names, logos or other symbols of WashU and its entities.

Event planning

Event planning

Information about venue rentals, streaming services, corporate sponsorships and more.

Event Poster & Flyer Templates

Event Poster & Flyer Templates

Promote your campus event with flyers or large posters.

Headshots

Headshots

On-campus portrait photography is available by appointment.

HIPAA Business Associate Agreement (BAA)

HIPAA Business Associate Agreement (BAA)

To protect our patients, vendors with access to PHI must sign and comply with the BAA.

Hospital Partner and Third-Party Logos

Hospital Partner and Third-Party Logos

Here’s what you need to know about co-branding with hospital partners and Siteman, as well as use of third-party logos.

Icon Library

Icon Library

WashU icon graphics are available in multiple formats for use on your website, print materials and more.

Logo Creation

Logo Creation

Individual logos dilute our brand, yet differentiation is important. What to do? We’ve got your back.

Media Release/Consent Forms: Photos, Video, Audio & Testimonials

Media Release/Consent Forms: Photos, Video, Audio & Testimonials

Showing or quoting non-WashU people gives your message perspective. Here’s how to get permission.

Merchandise & Promotional Items

Merchandise & Promotional Items

Putting a logo on it? Heed trademark licensing requirements for apparel, promotional items and more.

Naming Conventions for Clinical Practices

Naming Conventions for Clinical Practices

Naming a clinical practice? Follow these standards for the name, signage, directories, maps, stationery and more.

New Website Requests

New Website Requests

Use WashU Sites to create and manage your own website. It’s fast, easy and free.

Photo Session Guide

Photo Session Guide

How to prepare and what to expect on the day of your photoshoot.

Planning New Photos

Planning New Photos

Find the moments that will connect with audiences and bring your story to life.

PowerPoint Templates

PowerPoint Templates

Our presentation templates help you focus on your content instead of sweating the small stuff.

PPE Policy for Photos & Video

PPE Policy for Photos & Video

As a top-notch institution, we follow standard safety practices, which carry through to photos and videos.

Project Brief Template

Project Brief Template

Set your project up for success by starting with a project brief that gets everyone on the same page.

Scientific Poster Templates

Scientific Poster Templates

Share your hard work more easily using our handy poster templates.

Shared / Office-wide Email Address

Shared / Office-wide Email Address

Need an office@wustl.edu email address? Learn why and how to use a shared email address for your group or service.

Signage

Signage

If your group needs a sign, whether indoors or out, send us an assistance request.

Social Media Account Names & Graphics

Social Media Account Names & Graphics

Give your social media account a proper name, handle and imagery following these guidelines.

Social Media Guide

Social Media Guide

If you get social on behalf of the school, get to know the school’s and the university’s social media policies.

Stock Photo Guide

Stock Photo Guide

Thousands of WashU photos are available for use, and third-party stock photos can work in a pinch.

Vendor Guide: Photos

Vendor Guide: Photos

Use this guide to share important info with freelance photographers.

Vendor Guide: Video

Vendor Guide: Video

Here’s what you need to know if you are planning, creating or sharing video.

Vendor Guide: Websites

Vendor Guide: Websites

Remember these important steps if an agency or freelancer is building your site.

Video Hosting & YouTube Channels

Video Hosting & YouTube Channels

Hosting videos on an official School of Medicine channel means more exposure to your videos – and less work for you.

Video Selfie Guidelines

Video Selfie Guidelines

These guidelines will help with self-produced video content.

Visual Brand Guide

Visual Brand Guide

Your group’s story is part of the WashU brand! Use this guide to help build and benefit from our national reputation.

Web Accessibility (a11y)

Web Accessibility (a11y)

Use this guide to improve your site for people of all abilities, including those using assistive technologies.

Web Address / URL Guide & Subdomain Protocol

Web Address / URL Guide & Subdomain Protocol

Your sites’s URL is its address on the web. Here’s help making it descriptive and succinct.

Web Best Practices

Web Best Practices

Visit WashU Sites for tips on Google rankings, accessibility and other website wisdom.

Web Template: Giving Page

Web Template: Giving Page

Use this template to add an effective Giving page and call to action to your group’s website.

Website Server Policy

Website Server Policy

If you’re working with a vendor, you may be responsible for your website hosting.

Website Tutorials

Website Tutorials

Visit WashU Sites to find documentation for the WashU or WUSM web theme.

Zoom Virtual Backgrounds for Video Calls

Zoom Virtual Backgrounds for Video Calls

Download WashU Medicine backgrounds for your Zoom meetings or classes.