Download Logo Sets
Find School of Medicine and Washington University Physicians logos and usage guidelines.
A strong logo represents its organization clearly and consistently. When the many departments, offices and centers at Washington University all use the official logos, a unified visual identity emerges. As this identity gains recognition, individual labs, departments and centers contribute to and benefit from the reputation of the institution as a whole.
The logo sets below include multiple options for both the School of Medicine and Washington University Physicians. Selections depend on how and where the logo will be used. Please read all guidelines carefully before selecting and using a logo mark.
Standards for using all logos:
Visual brand guidelines (pdf) »
Logos for merch and promo items:
Trademark licensing requirements »
Logos are occasionally updated. Please bookmark this page to ensure you are always using the most up-to-date version.
Use school logo for:
- Research, including clinical trials
- Education, including materials for or about students and housestaff
- Communications that have mixed clinical and nonclinical audiences
Digital use only
Approved for websites, newsletters, digital advertising and slideshows
Download School of Medicine digital-only logo (zip) »
Use Physicians logo for:
- Patients and patient information
- Communications focused on only the clinical practice / Faculty Practice Plan (FPP)
Digital use only
Approved for websites, newsletters, digital advertising and slideshows
Download Physicians digital-only logo (zip) »
Commercial use of Washington University logos
As a rule, Washington University names, trademarks, symbols, logos or images should not appear on commercial websites and other communications.
For details, see the policy on commercial use of university names and symbols.
ALL LOGO RESOURCES
Acronym Guide
Decode the many, many lettered abbreviations for the centers, offices, degrees and buildings of WashU Med.
Diversity & Inclusion: “WE WELCOME” Posters & Graphics
Post this sign on your website or in your campus or clinical space to affirm that all are welcome here.
Editorial Style Guide
Check the official styles for abbreviations, punctuation, citations, titles and more.
Icon Library
WashU icon graphics are available in multiple formats for use on your website, print materials and more.
Visual Brand Guide
Your group’s story is part of the WashU brand! Use this guide to help build and benefit from our national reputation.