Our brand is much more than logos and colors. It is a story, a collection of experiences, impressions and perceptions. Our brand is what we stand for, and how we distinguish ourselves.

Our brand is, in short, both a promise and an expectation:

We are a supportive community that works together to achieve excellence.

This expectation of excellence sets the bar high. We are a place of many stories, many groups, and many missions. We strive to uphold the promise that is our brand in every story we tell and in all of the ways that we tell it.

With a great brand comes great responsibility.

WashU Marketing & Communications is responsible for guiding and strengthening our brand; however, no single group defines it. Every member of our community – faculty, staff, students, trainees and alumni – contributes to shaping and upholding our collective story.

We reiterate and refine our brand every time we identify ourselves as WashU – from the services we provide and the tweets we post, to the signs we erect and the websites we launch.

The resources below will help you communicate our brand in a unified voice to build a cohesive, memorable identity for Washington University School of Medicine.

Gabriel Mbalaviele, PhD, works with members of his lab in the Institute of Health building.

Key brand attributes

Every communication reinforces our brand’s key attributes, from the stories we tell to the look, feel and tone we use to tell them.

  • Leaders: We are national leaders backed by a tradition of innovation in research, education and patient care.
  • Driven: We are driven by our passion for improving lives and advancing human health.
  • Innovative: We work collaboratively and creatively to push the leading edge of health and medicine forward.
  • Personal: We are a supportive community that values our individuals and the great work we accomplish together.
  • Inclusive: We are committed to building a diverse and equitable community where all are welcome.
Acronym Guide

Acronym Guide

Decode the many, many lettered abbreviations for the centers, offices, degrees and buildings of WashU Med.

Brochure Template

Brochure Template

Easily create a WashU branded tri-fold brochure using this six-panel template.

Business Cards & Letterhead

Business Cards & Letterhead

Easily order business cards and letterhead from our preferred vendors.

Diversity & Inclusion: “WE WELCOME” Posters & Graphics

Diversity & Inclusion: “WE WELCOME” Posters & Graphics

Post this sign on your website or in your campus or clinical space to affirm that all are welcome here.

Editorial Style Guide

Editorial Style Guide

Check the official styles for abbreviations, punctuation, citations, titles and more.

Event Poster & Flyer Templates

Event Poster & Flyer Templates

Promote your campus event with flyers or large posters.

Icon Library

Icon Library

WashU icon graphics are available in multiple formats for use on your website, print materials and more.

Shared / Office-wide Email Address

Shared / Office-wide Email Address

Need an office@wustl.edu email address? Learn why and how to use a shared email address for your group or service.

Social Media Account Names

Social Media Account Names

Give your social media account a proper name following these guidelines.

Social Media Guide

Social Media Guide

If you get social on behalf of the school, get to know the school’s and the university’s social media policies.

Video Hosting & YouTube Channels

Video Hosting & YouTube Channels

Hosting videos on an official School of Medicine channel means more exposure to your videos – and less work for you.

Video Production Guide

Video Production Guide

Here’s what you need to know if you are planning, creating or sharing video.

Visual Brand Guide

Visual Brand Guide

Your group’s story is part of the WashU brand! Use this guide to help build and benefit from our national reputation.

Web Accessibility (a11y)

Web Accessibility (a11y)

Use this guide to improve your site for people of all abilities, including those using assistive technologies.

Web Address / URL Guide & Subdomain Protocol

Web Address / URL Guide & Subdomain Protocol

Your sites’s URL is its address on the web. Here’s help making it descriptive and succinct.

Web Best Practices

Web Best Practices

Visit WashU Sites for tips on Google rankings, accessibility and other website wisdom.

We’re here to help.

Contact us if you have any questions about branding, including logos, graphics, story selection, messaging and voice.