Your site’s web address – called its URL – takes visitors to your homepage. Websites officially identified with Washington University in St. Louis have wustl.edu web addresses.
Depending on how your site is created, its URL will be either a wustl.edu subdirectory (sites.wustl.edu/yoursite) or subdomain (yoursite.wustl.edu).
Examples of Washington University web addresses include:
These URLs are all on subdomains of the parent domain wustl.edu, which lends each site the credibility of a .edu domain, as well as a clear relationship to Washington University. The wustl.edu domain automatically associates your site with a reputable institution and provides a consistent and predictable experience across Washington University websites.
A vanity URL is a shorter or more memorable URL that redirects to a website’s actual (canonical) web address. The use of vanity URLs is practical and can be beneficial to a website when limited to the following scenarios:
- When the canonical URL is difficult to spell or remember, and/or the URL needs to be shortened for branding or marketing purposes (eg., c3.wustl.edu redirects to contraceptivechoicecenter.wustl.edu).
- When a domain name has a widely accepted alternate spelling or punctuation (e.g., orthopedics.wustl.edu/orthopaedics.wustl.edu; womens-care.wustl.edu/womenscare.wustl.edu).
Vanity URLs should not be used to presuppose URL variations that people may search to find a website. This is usually subjective and can result in too many redirects, confusing the audience and diluting the SEO value of the canonical subdomain.
Requesting a subdomain or vanity URL
Subdomains can be created for select websites related to Washington University. Whether or not a site is permitted to have its own subdomain is subject to the discretion of University Marketing & Communications and WashU Medicine Marketing & Communications and cannot be guaranteed.
The subdomain guidelines below promote consistency and clarity amongst School of Medicine site URLs. Please follow these guidelines when requesting a new subdomain.
Your guide to URLs
Jump to section on this page:
- General guidelines
- Medical education (MD program) sites
- Offices and programs that have parallel services at the university level
- Non-wustl.edu URLs
Your site’s address should be short and recognizable, consisting of a known keyword, proper name, abbreviation or acronym.
- Honor your group’s official name, but shorten or abbreviate it as much as possible without risking recognizability
- Drop office of, program in, project, center, proper names, etc.
- Use abbreviations or acronyms that are recognizable for your target audience (e.g., PT for physical therapy)
- Avoid acronyms that are not widely known
- Make the address easy to read and understand in URL form; this typically means limiting phrases to two words (e.g., medicalalumni.wustl.edu instead of medicalalumnianddevelopment.wustl.edu)
- Include the keywords your target audience might use to look for your site on Google and other search engines; though the URL is a minor ranking factor for search engine optimization / SEO, the URL is displayed on the search results page and is therefore a key indicator for users deciding if they want to click through
- Avoid hyphens, underscores or other characters
- If your site is related to medical education, or if your group has a parallel office at the university level, see below for additional URL conventions
Department of Psychiatry
Laboratory of Lymphatic Biology and Metabolism
Program in Physical Therapy
Sleep Medicine Center
McDonnell Genome Institute
To clarify offices and sites that are specific to the medical education program rather than the entire School of Medicine, include MD at the beginning of URL or path.
The MD convention is not to be used in conjunction with .med as described below. While MD refers to offices and services specific to the medical education program, .med is for school-wide offices or services.
If your group provides services parallel to those provided by groups on the Danforth Campus, include .med as shown below to logically distinguish your office’s site from the Danforth office’s site.
In compliance with the university’s domain name policy, all sites related to Washington University, including the School of Medicine or Washington University Physicians, must use the wustl.edu domain name.
After consultation with and approval from WashU Medicine Marketing & Communications, some groups may register additional web addresses in the university’s name on non-wustl.edu domains.