Planning New Photos

Find the moments that will connect with audiences and bring your story to life.

Our guidelines will help you plan a successful photo strategy, including who, what, where – and even what to wear. What does it all boil down to? Photos that show the real people and places of WashU Medicine


In this guide:


What to capture

Realistic photos showing actual team members in action will tell your story best. Find ways to represent the school’s supportive community, our original research, and our care for patients. Show people working together to solve problems, moments of teaching and learning, and images that show your group’s – and the WashU community’s – unique character.

Plan photos that:

  • Embody the WashU Medicine
    mission and brand
  • Convey a sense of place
  • Show people in real settings
  • Portray vital activities
  • Capture significant moments
  • Appear candid (not posed)

Compose photos that:

  • Apply natural-looking light
  • Show different vantages
  • Have a focal point
  • Follow the ‘rule of thirds’

Tell your group’s story through moments that show people and community in action.


Who to photograph

  • People on your team
    Photography is a powerful way to help audiences identify a personal connection with the members of your team.
  • People you serve
    If your group works with students, patients or members of the community, try to represent these groups in your photos as well. People not affiliated with Washington University, such as patients, will need to sign a media release form (see green box below).
  • Diverse representations of your community
    Choose people who are representative of your group and the people you serve. Avoid homogeneity with regards to age, gender identity, race, ethnicity, ability and other visibly apparent traits. Your photos should show that your group is welcoming and inclusive.

Release forms for patients and general public

Members of the general public, including patients and models posing as patients, must sign a media release form. Releases are not required for Washington University students, faculty or staff. See media consent guidelines and forms » 


Where to photograph

Scout a location prior to the photoshoot. Look for locations with the following characteristics:

  • Typical setting
    Look for places that capture the reality of your group and its interactions. If your work space won’t photograph well, consider the other places where you meet, visit and interact.
  • Ample space
    Find a setting that gives the photographer room to try different vantages, including wide shots.
  • Natural light
    Remember, this can vary by time of day and year.
  • Clean and uncluttered
    You might clear an area but keep some items that provide authenticity as well as interesting shapes or color.
  • High-tech or innovative equipment/technologies
    Medical equipment can be intimidating for clinical audiences, but it can be compelling for research- or education-focused audiences.
  • Outdoor spaces with greenery
    Outside shots can be particularly suitable for portraits or team photos.

Planning your photo session

From wardrobe to lighting, our guide will help set you up for a successful photoshoot.

ALL PHOTOGRAPHY RESOURCES

Headshots

Headshots

On-campus portrait photography is available by appointment.

Media Release/Consent Forms: Photos, Video, Audio & Testimonials

Media Release/Consent Forms: Photos, Video, Audio & Testimonials

Showing or quoting non-WashU people gives your message perspective. Here’s how to get permission.

Photo Session Guide

Photo Session Guide

How to prepare and what to expect on the day of your photoshoot.

Planning New Photos

Planning New Photos

Find the moments that will connect with audiences and bring your story to life.

PPE Policy for Photos & Video

PPE Policy for Photos & Video

As a top-notch institution, we follow standard safety practices, which carry through to photos and videos.

Stock Photo Guide

Stock Photo Guide

Thousands of WashU photos are available for use, and third-party stock photos can work in a pinch.

Vendor Guide: Photos

Vendor Guide: Photos

Use this guide to share important info with freelance photographers.