Hospital Partner and Third-Party Logos

Here's what you need to know about co-branding with hospital partners and Siteman, as well as use of third-party logos.

Co-branded logos with hospital partners

Although Washington University physicians and providers practice at many locations throughout the region, the School of Medicine has official branding arrangements in place with its main teaching hospitals – Barnes-Jewish Hospital and St. Louis Children’s Hospital – to communicate its joint clinical efforts with these partners.

These agreements establish a shared visual identity, often referred to as a co-brand, for Washington University and its clinical partners. Co-branding on clinical communications helps advance the interests of all partners in the clinical enterprise.

Activities or communications aimed at patients or referring providers and related to joint clinical activities with one or more of our affiliated hospital partners should use an approved co-branded logo.

To request use of a co-branded mark, please contact us for logo assistance.

All communications that use any co-branded mark should be reviewed by WashU Medicine Marketing & Communications and the Faculty Practice Plan’s Office of Marketing Communications.

For clinical trials and other research information:

Use the School of Medicine logo »

Do not use the Washington University Physicians or hospital partner logos for research and education materials.

Siteman Cancer Center

Special permission is required for use of the Siteman Cancer Center logo due to the complexity of its logo sets and branding guidelines.

Please contact WashU Medicine Marketing & Communications for assistance.

Use of third-party logos

Official co-branding agreements cover the use of the Barnes-Jewish Hospital and St. Louis Children’s Hospital logos, as noted above.

The university discourages business units from placing any other third-party logos on university communications or promotional materials and instead recommends representing third-party identities in text only.

Any use of third-party logos requires review by WashU Medicine Marketing & Communications.


Download Logo Sets

Download Logo Sets

Find School of Medicine and Washington University Physicians logos and usage guidelines.

Hospital Partner and Third-Party Logos

Hospital Partner and Third-Party Logos

Here’s what you need to know about co-branding with hospital partners and Siteman, as well as use of third-party logos.

Logo Creation

Logo Creation

Individual logos dilute our brand, yet differentiation is important. What to do? We’ve got your back.

Merchandise & Promotional Items

Merchandise & Promotional Items

Putting a logo on it? Heed trademark licensing requirements for apparel, promotional items and more.