Naming Conventions for Clinical Practices
Naming a clinical practice? Follow these standards for the name, signage, directories, maps, stationery and more.
Uniting the WashU Medicine brand
The WashU Medicine brand launch may affect the naming conventions and branding for some clinical practices. If you are in the process of developing a practice name, or implementing branded elements in any marketing, communications, merchandising or other items, please contact the WashU Medicine brand team.
With our complex ecosystem of clinical locations and affiliations, the WashU Medicine clinical practices strive to offer a coherent experience to patients and guests at every point of contact.
One aspect of brand coherence is how we name and refer to clinical practices and clinical initiatives with hospital partners. These naming standards were agreed by the Washington University clinical chairs and reviewed by the Clinical Practice Committee.
Please follow these standards when naming and referring to clinical groups:
Guidelines and Naming Conventions for Washington University Clinical Practices (pdf)