Every one of the hundreds of websites related to WashU Medicine represents our brand to people around the world.
The experience people have using your website can significantly shape their impressions of your group, WashU Medicine, and Washington University as a whole.
Because your website’s visibility and impact are high, we provide you the tools, training and support to get the job done. Whether you use our self-service web theme or work with a vendor, we’ll help you launch a site that communicates effectively, follows best practices and supports our reputation as a world-class institution.
Using our self-service website theme
Developed through a collaboration between WashU Medicine Marketing & Communications and University Marketing & Communications, the WashU Web Theme is fully branded, easy to edit and meets high standards for usability and accessibility. The theme’s robust features give you the flexibility to tell your group’s story your way.
Fun fact! This very website uses the WashU Web Theme.
It takes only minutes to set up your new site, and we take care of hosting, technical and security updates, training and support – all free of charge. Visit WashU Sites to get started.
Working with a vendor
If you plan to hire an agency or freelancer to build your website, please contact us early in the process, and see our vendor guide for help.
WEBSITE RESOURCES
Editorial Style Guide
Check the official styles for abbreviations, punctuation, citations, titles and more.
Icon Library
WashU icon graphics are available in multiple formats for use on your website, print materials and more.
Media Release/Consent Forms: Photos, Video, Audio & Testimonials
Showing or quoting non-WashU people gives your message perspective. Here’s how to get permission.
New Website Requests
Use WashU Sites to create and manage your own website. It’s fast, easy and free.
Project Brief Template
Set your project up for success by starting with a project brief that gets everyone on the same page.
Vendor Guide: Websites
Remember these important steps if an agency or freelancer is building your site.
Visual Brand Guide
Your group’s story is part of the WashU brand! Use this guide to help build and benefit from our national reputation.
Web Accessibility (a11y)
Use this guide to improve your site for people of all abilities, including those using assistive technologies.
Web Address & Subdomain Guide
Your sites’s URL is its address on the web. Here’s help making it descriptive and succinct.
Web Best Practices
Visit WashU Sites for tips on Google rankings, accessibility and other website wisdom.
Web Template: Giving Page
Use this template to add an effective Giving page and call to action to your group’s website.
Website Server Policy
If you’re working with a vendor, you may be responsible for your website hosting.