Merchandise & Promotional Items
Putting a logo on it? Heed trademark licensing requirements for apparel, promotional items and more.
Trademark licenses apply to any name or symbol representing Washington University in St. Louis or its schools, departments, offices, labs and other units.
Branded and promotional items like jackets, white coats, table throws and sticky notes are a fun way to express your pride in being part of WashU Medicine. The university’s trademark licensing and fair labor guidelines present requirements for branded and promotional products. The Trademark Licensing Program makes it easy for you to get it right.
Resource unavailable or under review
New resources with WashU Medicine branding are being developed. Check back for ongoing updates. Items for broad distribution should be discussed with the Brand & Marketing team to find the most effective interim solution.
A few important requirements
To produce apparel, promotional items or other products representing WashU or its schools, departments, programs and other units:
1. Use a licensed supplier
- Our licensed suppliers are authorized to produce merchandise with WashU trademarked names and symbols. They are familiar with our brand and trademark requirements and will take care of the hard part for you.
2. Develop official artwork
- Work with your licensed supplier to develop artwork that meets the university’s licensing requirements.
3. Get the artwork approved
- Your chosen supplier will submit the artwork for approval.
ALL BRANDING RESOURCES
Download Logo Sets
Find School of Medicine and Washington University Physicians logos and usage guidelines.
Editorial Style Guide
Check the official styles for abbreviations, punctuation, citations, titles and more.
Merchandise & Promotional Items
Putting a logo on it? Heed trademark licensing requirements for apparel, promotional items and more.
Naming Conventions for Clinical Practices
Naming a clinical practice? Follow these standards for the name, signage, directories, maps, stationery and more.
Social Media Account Names & Graphics
Give your social media account a proper name, handle and imagery following these guidelines.
Visual Brand Guide
Your group’s story is part of the WashU brand! Use this guide to help build and benefit from our national reputation.