Branding & Style Guides

Find School of Medicine and Washington University Physicians logos and usage guidelines.

Check the official styles for abbreviations, punctuation, citations, titles and more.

Putting a logo on it? Heed trademark licensing requirements for apparel, promotional items and more.

Naming a clinical practice? Follow these standards for the name, signage, directories, maps, stationery and more.

Find the moments that will connect with audiences and bring your story to life.

Give your social media account a proper name, handle and imagery following these guidelines.

These guidelines will help with self-produced video content.

Your group's story is part of the WashU brand! Use this guide to help build and benefit from our national reputation.