Logo Creation
Individual logos dilute our brand, yet differentiation is important. What to do? We've got your back.
Logos don’t create brand recognition. They earn it. And the strongest, most recognized brand identity that any WashU unit can project is that of the university itself. Every university program, center, service and activity benefits from the positive impressions that other groups at the university create. Reinforcing a single vision from each of these sources allows us all to tap into an established brand – the university’s – instead of forging a unique identity that must compete for recognition.
For these reasons, WashU units are asked not to develop a separate logo or brand mark for their department, center, program, lab or other group.
Resource unavailable or under review
New resources with WashU Medicine branding are being developed. Check back for ongoing updates. Items for broad distribution should be discussed with the Brand & Marketing team to find the most effective interim solution.
A brand is also so much more than graphics and logos. You differentiate your group through all of your interactions with people, and all of the content and communications you produce. Select stories, choose images and develop materials that show your group’s unique offerings, achievements and advantages. We can help you with this, too. Please contact us if you’d like a marketing consultation.
ALL LOGO RESOURCES
Download Logo Sets
Find School of Medicine and Washington University Physicians logos and usage guidelines.
Hospital Partner and Third-Party Logos
Here’s what you need to know about co-branding with hospital partners and Siteman, as well as use of third-party logos.
Logo Creation
Individual logos dilute our brand, yet differentiation is important. What to do? We’ve got your back.
Merchandise & Promotional Items
Putting a logo on it? Heed trademark licensing requirements for apparel, promotional items and more.