Default image

Endorsements, Commercial Use of University Names and Symbols

When and how third parties can use the names, logos or other symbols of WashU and its entities.

Default image

Logo Creation

Individual logos dilute our brand, yet differentiation is important. What to do? We've got your back.

Default image

Merchandise & Promotional Items

Putting a logo on it? Heed trademark licensing requirements for apparel, promotional items and more.

Default image

Naming Conventions for Clinical Practices

Naming a clinical practice? Follow these standards for the name, signage, directories, maps, stationery and more.

Default image

PPE Policy for Photos & Video

As a top-notch institution, we follow standard safety practices, which carry through to photos and videos.

Default image

Shared / Office-wide Email Address

Need an office@wustl.edu email address? Learn why and how to use a shared email address for your group or service.

Default image

Social Media Account Names & Graphics

Give your social media account a proper name, handle and imagery following these guidelines.

Default image

Social Media Guide

If you get social on behalf of the school, get to know the school's and the university's social media policies.

Default image

Vendor Guide: Video

Here's what you need to know if you are planning, creating or sharing video.

Default image

Web Address & Subdomain Guide

Your sites's URL is its address on the web. Here's help making it descriptive and succinct.

Default image

Website Server Policy

If you're working with a vendor, you may be responsible for your website hosting.